Art as an optimization problem

“Recently a roster of programs, like ArtRank and Art Advisor, have been developed for the sale of art. ISCA dials the quantification process back earlier in the process of an artwork’s life to its production. As the voice of the automated narrator intones in the video, ISCA is “a grand experiment, part think­ tank and part experimental program to promote new terms for art production.” ISCA fellows make art that is geared toward maximal market favorability, while the aforementioned supercomputer captures data on their behaviors and creativity, in turn feeding a larger algorithmic system that shapes the production, reception, and sale of art.”

João Enxuto and Erica Love – ISCA Miami from Rhizome on Vimeo.

(source accessed 4.05.2016)